| July 2010 | ||||||
|---|---|---|---|---|---|---|
| S | M | T | W | T | F | S |
| 27 | 28 | 29 | 30 | 1 | 2 | 3 |
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 | 31 |
Details
- LEVEL. Beginners / Intermediate
- TUTOR.
- LOCATION. The Institute for Creative Enterprise
Costs
- ARTS. £30
- DISCOUNT. £50 If you book on both Planning Successful Websites (AM, 1st Oct 09) and Understanding Your Web Statistics (PM, 1st Oct 09)
Understanding Your Web Statistics
01 October 2009 1:00pm - 4:30pm
CLOSED
Course Details
This half day course will give you a good grasp of how to use Google Analytics to improve the performance of your website.
Who is it for?
This course is designed for sole trader artists, arts workers and organisations who want to learn more about how to use Google Analytics.
Outline
This course will give you a solid understanding of the fundamentals of web analytics. You will learn how to interpret your website data, how to use the data to shape improvements in your website, and how to improve your marketing based on your visitors’ preferences and behaviour.
Quite simply, you will learn how to improve your website by understanding how people discover your business on the web, how they behave when they get to your website, and the characteristics of your visitors.
Learning Outcomes:
- Which statistics are most important to your business, and what the numbers mean, good or bad, for your website
- How to find the most valuable statistics, without wasting your time trawling through all the options
- How to configure your Analytics to suit your business needs
- How to improve the navigation, content and design of your site based on the measurable behaviour of your visitors
- How to track the key measures of success for your business
- How to produce an Analytics plan that are most important to your business
If you book on both Planning Successful Websites (AM, 1st Oct 09) and Understanding Your Web Statistics (PM, 1st Oct 09) save £10! Special course bundle at only £50