| September 2010 | ||||||
|---|---|---|---|---|---|---|
| S | M | T | W | T | F | S |
| 29 | 30 | 31 | 1 | 2 | 3 | 4 |
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | 1 | 2 |
Details
- LEVEL. Introductory/Intermediate
- TUTOR.
- LOCATION. The Institute for Creative Enterprise
Costs
- ARTS. £50
Social Media Marketing
21 October 2009 9:30am - 4:30pm
CLOSED
Course Details
In this one day session, you will learn how you can take advantage of a broad range of free and low cost Social Media marketing tools. Learn how they can be used as part of your audience/customer base development strategy, see practical examples of these tools in action, discuss what these technologies mean, good or bad, for your organisation.
Who is it for?
This course is designed for new, sole trader artists and arts workers who are either planning to set up a new website, or want to improve an existing one, or just want to expand their online presence.
Outline
Twitter, Facebook, YouTube, Flikr, Skype, Blogs, Podcasts, SecondLife, Messenger & Mashups - your potential customers/audiences are using the Internet in new and dramatic ways… the Social Internet is putting control into their hands, giving them new ways of communicating, new ways of learning, new ways of exploring.
Your business needs strategies and methods of connecting with this highly media-savvy audience.
Come along to this session, and you will learn how to:
- Use a range of online communication platforms simply and effectively
- Develop an effective communication styles for this new medium
- Engage with your audiences in a meaningful and productive way
- Implement online tools to collaborate and develop new ideas
- Plan for the introduction of these new tools into your marketing mix
At the end of the day, participants will understand the purpose and value of a range of social media, be aware of which ones are appropriate to their own business and be ready to use them to best advantage.